Certificate Program in

Digital Marketing by IIM Sirmaur

Digital Marketing by
IIM Sirmaur

From SEO to AI-Powered Ads – Build, Optimize, and Scale

  • Master Digital Marketing & Tools– Learn SEO, social media, email marketing, and analytics with industry-leading tools.
  • Practical, Industry-Focused Learning – Gain hands-on experience through real-world campaigns and a capstone project.
  • Future-Ready Skills & Expert Insights – Stay ahead with AI automation, emerging technologies, and advanced analytics.

Qualifier Test Date

28 May.

Available Seats

250 (per Cohort)

Program Duration

6 Months

ds
1

Admission Process

One clear path, one clear goal: your tech career.

Our admission process is simple and super fast with just 3 steps.You can start learning in the next few minutes.

Start here.

Clear Qualifier Test

You must pass the exam to confirm your seat for the program.

Complete Onboarding

Only shortlisted candidates go through the onboarding process.

Start Learning

Learn from India’s top educators and stand out from the crowd.

Qualifier test details

To join this program, you must clear the qualifier test on your allotted date.

Topics Covered

  • Aptitude
  • Problem solving
  • Comprehension

Registration Process

  • Pay 99 and choose your slot
  • Unlock free mock test and practice before your final exam
  • 100% refund, if you don’t qualify or if you qualify but choose not to enroll after counseling.

Things to remember

  • The duration of the test is 60 minutes.
  • You can take the test only once on at your allotted time & slot.
  • The test can only be taken on a desktop/laptop on Google chrome browser
2

What will you learn?

Digital Marketing Fundamentals
Customer Behavior & Digital Journey
Omnichannel Marketing & POEM Framework
Email Marketing Strategies & Tools
Influencer Marketing & Social Listening
A/B Testing & Campaign Optimization
AI, Automation & Emerging Technologies

Course Details

Course duration

06 Months

Commitment

8 hrs per week, Classes on weekends and weekday evening

Course break up

3 Modules

DM101: Foundations of Digital Marketing

  • Definition, evolution, and growth of digital marketing
  • Role and types of digital media
  • Advantages over traditional marketing
  • Current trends and future directions

DM102: Understanding the Digital Customer

  • Overview of modern customer behavior and decision-making
  • The digital buying behaviour
  • The digital marketing funnel: awareness, consideration, conversion, loyalty
  • Digital journey map
  • Creating and using customer personas
  • E-commerce & Product Listing

DM103: Customer Engagement & Omnichannel Integration

  • Defining customer engagement and its importance
  • Strategies for online and offline channel integration
  • Introduction to the P-O-E-M (Paid, Owned, Earned Media) framework
  • Techniques for customer acquisition and retention

Instructors

Dr. Karthikeyan Balakumar

Assistant Professor IIM Sirmaur

Marketing Management,Channel Management Sales and Distribution

Dr. Balamurugan Annamalai

Assistant Professor IIM Sirmaur

Retail Management, FMCG Marketing, Consumer Behavior, Digital Marketing, Marketing Analytics, Marketing Management 

Dr. Anuj Jain

Assistant Professor IIM Sirmaur

Marketing Research and Analytics, Integrated Marketing Communications, Consumer Behaviour, Business Research Methods 

3

Who is this course for?

Anyone aspiring to make a career in digital marketing

Aspiring digital marketers, marketing professionals, entrepreneurs, and content creators, social media managers, marketing data analysts & business owners seeking to dive deep into digital marketing

Complete Beginners

Freelancers

Career Switchers

Life Long Learners

Career Pathways After This Course

Digital Marketing Manager
Social Media Manager
SEO/SEM Specialist
Digital Marketing Consultant
Content Marketing Manager
Data Analyst (Marketing)
Marketing Automation Specialist
E-commerce Marketing Specialist
Influencer Marketing Manager
4

Why choose this course?

Career Opportunities - Qualify for high-demand roles like Digital Marketing Manager, SEO Specialist, Data Analyst, and more with prestigious IIM Sirmaur Certification
Practical Marketing Strategies - Learn to create and execute integrated digital marketing campaigns across multiple channels.
Data-Driven Decision Making - Develop skills in marketing analytics, A/B testing, and ROI calculation for better campaign performance.
5

Fee Structure

Upfront
EMI
Qualifier Test Fees*
₹99
₹99
Option 1 Option 2
Upfront
EMI
Through NBFC Partners

Secure Seat Fee

(Non - Refundable)

₹4,000

₹4,000

Remaining Course Fee

(Non - Refundable)

₹56,000

₹11,200 x 6

(months)

Total Program Fee

₹60,000

₹71,200

(*100% refund if you don’t qualify or if you qualify but choose not to enroll after counseling.)

WhatsApp us

For any queries, you can Whatsapp us at 9753068796

Email us

For any queries, you can contact us at iims.programs@masaischool.com