Certificate Program in

Digital Marketing & Analytics
by IIM Mumbai

Digital Marketing & Analytics
by IIM Mumbai

Enroll in India’s Leading Digital Marketing Program with an Expert-Led Curriculum

    ⇒ Learn Google & Meta Ads, SEO, Social Media and Influencer Marketing

    ⇒ Master In-Demand Analytics Tools such as Google Analytics, Tableau, Power BI

    ⇒ Leverage AI Tools for Content Creation, SEO Optimization, and Marketing Automation

Qualifier Test

Upcoming Sunday

Available Seats

250

Program Duration

06 Months

1

Admission Process

One clear path, one clear goal: your career.

Our admission process is simple and super fast with just 3 steps.You can start learning in the next few minutes.

Start here.

Clear Qualifier Test

You must pass the exam to confirm your seat for the program.

Complete Onboarding

Only shortlisted candidates go through the onboarding process.

Start Learning

Learn from India’s top educators and stand out from the crowd.

Qualifier test details

To join this program, you must clear the qualifier test on your allotted date.

Topics Covered

  • Aptitude
  • Problem solving
  • Comprehension

Registration Process

  • Pay ₹99 and choose your slot
  • Unlock free mock test and practice before your final exam
  • 100% refund if you don’t qualify or if you qualify but choose not to enroll after counseling.

Things to remember

  • The duration of the test is 45 minutes.
  • You can take the test only once on at your allotted time & slot.
  • The test can only be taken on a desktop/laptop on Google chrome browser
2

What will you learn?

Digital Marketing Fundamentals
Content Creation (AI Tools)
SEO & SEM
Social Media & Influencer Marketing
Data Analytics (Google Analytics, Tableau, Power BI)
Marketing Automation (HubSpot, Mailchimp, Zapier)
Campaign Management & Strategy

Course Details

Course duration

06 Months

Commitment

8 hrs per week, Classes on weekends

Course break up

3 Modules

Module 1 - Marketing & Digital Marketing Basics and Content Creation

Introduction to Marketing

Digital Channels Overview

Customer Journey and Persona Building

Digital Marketing Fundamentals and Strategies

Case Studies

Instructors & Industry Experts

Neeraj Pandey

Professor @ IIM Mumbai

Pricing, Digital Marketing, B2B Marketing, Product Management, Services Marketing

Vartika Srivastava

Assistant Professor @ IIM Mumbai

Consumer Behavior, Persuasion, Brand and Brand Management, Advertising, Social Media Marketing, Big Data Analytics Experiment Research 

Vivek Shah

Industry expert

Vice President @ Viacom18 Media Private Limited

3

Who is this course for?

Anyone aspiring to make a career in digital marketing

Students

Working Professionals

Early Stage Founders

Freelancers/Content Creators

Career Pathways After This Course

Digital Marketing Manager
Social Media Manager
SEO/SEM Specialist
Digital Marketing Consultant
Content Marketing Manager
Data Analyst (Marketing)
Marketing Automation Specialist
E-commerce Marketing Specialist
Influencer Marketing Manager
4

Why choose this course?

Comprehensive Skill Development – Master SEO, SEM, social media, analytics, and automation.
Campus immersion and hands-on learning through real-world projects led by IIM experts.
Industry-Relevant Tools – Gain expertise in top AI-powered marketing tools like GA & Tableau.
Elite Credentials – Boost your career with an industry-recognized IIM Mumbai certification.
Practical Marketing Strategies – Design and execute real-time multi-channel campaigns.
Data-Driven Decisions – Master analytics, A/B testing, and ROI optimization.
5

Fee Structure

Option 1

Fees

Option 2

EMI

(Through Our NBFC Partners)

Qualifier Test Fee
₹99
₹99
Secure Seat Fee

( Non-refundable)

₹4,000
₹4,000
Remaining Course Fee

( Non-refundable)

₹66,000
₹13,200 x 6

(months)

Total
₹70,099
₹83,299

( *100% refund if you don’t qualify or if you qualify but choose not to enroll after counseling. )

WhatsApp us

For any queries, you can Whatsapp us at 9753068796

Email us

For any queries, you can contact us at iimm.programs@masaischool.com